4.8 · 148 reviews

For commercial van hire businesses

Herd Advantage

The flexible licensee solution that delivers more.

Delivering BIG savings throughout the entire lifetime of your vehicles. Save up to 40% on procurement and vehicles from just £50 + VAT per month.

Herd Advantage fleet of commercial vehicles

Herd Advantage in 90 seconds

The flexible Licensee
Solution that delivers more.

Group buying power, stock on the ground, and back-office support that lets Licensees quote, win and deliver work their competitors can't.

How licensee membership works

Simple pricing.
Real savings.

£50

+ VAT per month

Licensee membership from just fifty pounds plus VAT a month.

Min. 10

vehicles per year

A friendly volume threshold to keep partner economics working.

12 mo.

commitment

Twelve-month minimum so we can plan procurement and stock together.

Added-value benefits

Everything beyond vehicle supply.

Finance partners

Pre-vetted finance for hire-purchase or leasing.

Branding

Co-branded marketing assets you can deploy day one.

Marketing

Available as an optional extra, with materials and guidance to help promote your business.

BVRLA

Compliance support to help you stay on top of BVRLA standards and industry requirements.

Insurance

Group-rate insurance options on request.

Customer CARE

Hot-line and account support for your clients.

EV transition

De-risked playbook for your customers going EV.

Reporting

Live fleet KPIs in your Herd Connect dashboard.

Comprehensive choice of vehicles

Every body type. Every payload.

Hybrid & EV availableSpecced to your operation, racking, livery, Chapter 8.

Real savings, real partners

Recent licensee
savings examples.

£0-77%

Shock absorber replacement

on a typical 3.5T van

£1280£296
£0-45%

Fuel & air filter service

OEM-spec parts at trade prices

£240£132
£0-100%

Unnecessary repair flagged

we said: repair covered under goodwill

£187£0
£0-43%

Brake discs & pads

across one quarter

£612£348
£0-71%

Excessive labour rejected

audited and renegotiated

£308£88

A decade of momentum

Driving forward since 2014.

  1. 2014

    Established

    Herd Hire launches, offering flexible van rental and laying the foundations for the Herd Group we know today.

  2. 2015

    Business Rental

    Herd expands into business rental, giving companies greater flexibility and opening the door to supporting larger commercial fleets.

  3. 2016

    Franchise Network Launch

    The Herd Hire franchise network launches, supporting independent rental businesses and taking Herd into new locations.

  4. 2017

    Used Vehicle Sales Network

    The used vehicle sales network launches, creating a new route to market for commercial vehicles within the growing Herd Group.

  5. 2020

    Scale Up

    Herd becomes the UK’s third-biggest buyer of Ford commercial vehicles, strengthening its fleet and buying power.

  6. 2021

    Herd Connect

    Herd Connect launches, extending support beyond vehicle rental to help customers manage their fleets day-to-day.

  7. 2022

    EV and Hybrid Powertrains

    Electric and hybrid vehicles join the Herd fleet, giving customers more choice as fleet technology continues to develop.

  8. 2023

    Employee Owned

    Herd Group becomes employee-owned through an Employee Ownership Trust, giving every team member a shared stake in its future.

  9. 2024

    Herd Synergy

    Herd Synergy launches, bringing vehicle rental, fleet management and disposal together to provide more joined-up fleet support.

  10. 2026

    Herd Advantage

    The franchise model evolves into Herd Advantage, combining buying power and support with licensees’ continued independence.

Herd CARE

Within our industry, Herd is synonymous with Customer CARE.

C

Customer focus.

Always.

A

All together.

One team.

R

Responsible

attitude.

E

Entrepreneurial

spirit.

Herd CARE

We have built our business on the core principles of our Customer CARE ethos. Our customers are at the heart of everything we do. We strive to always deliver amazing Customer CARE. Within our industry, Herd is synonymous with CARE.

What our Licensees say

In their own words.

We really value the help and support we receive from Herd. They are very easy to deal with and have become a valuable part of our day-to-day operations.

Art Adamik

Sales and Finance Director, First Flexi Lease

  • Helpful
  • Reliable
  • Straightforward

Frequently asked questions.

Most licensees commit to a minimum of 10 vehicles per year. We tailor this to your business plan during onboarding.

Brochure

Download our brochure

Everything about our services, all in one place.

Download

Become a Herd Advantage Licensee

Grow faster.
Power your business.

The flexible Licensee Solution that delivers more. Tell us about your operation, and we'll get back to you within one working day.