4.8 · 148 reviews

For commercial van hire businesses

Herd Advantage

The flexible licensee solution that delivers more.

Delivering BIG savings throughout the entire lifetime of your vehicles. Save up to 40% on procurement and vehicles from just £50/mo.

Herd Advantage fleet of commercial vehicles

Herd Advantage in 90 seconds

The flexible Licensee
Solution that delivers more.

Group buying power, stock on the ground, and back-office support that lets Licensees quote, win and deliver work their competitors can't.

How licensee membership works

Simple pricing.
Real savings.

£50

per month

Annual licensee fee from just fifty pounds a month.

Min. 5

vehicles per year

A friendly volume threshold to keep partner economics working.

12 mo.

commitment

Twelve-month minimum so we can plan procurement and stock together.

Added-value benefits

Everything beyond vehicle supply.

Finance partners

Pre-vetted finance for hire-purchase or leasing.

Branding

Co-branded marketing assets you can deploy day one.

Marketing

Templates, ads, social posts, done for you.

BVRLA

Membership pathway to the BVRLA standard.

Insurance

Group-rate insurance options on request.

Customer CARE

Hot-line and account support for your clients.

EV transition

De-risked playbook for your customers going EV.

Reporting

Live fleet KPIs in your Herd Connect dashboard.

Comprehensive choice of vehicles

Every body type. Every payload.

Hybrid & EV availableSpecced to your operation, racking, livery, Chapter 8.

Real savings, real partners

Recent licensee
savings examples.

£0-77%

Shock absorber replacement

on a typical 3.5T van

£1280£296
£0-45%

Fuel & air filter service

OEM-spec parts at trade prices

£240£132
£0-100%

Unnecessary repair flagged

we said: repair covered under goodwill

£187£0
£0-43%

Brake discs & pads

across one quarter

£612£348
£0-71%

Excessive labour rejected

audited and renegotiated

£308£88

A decade of momentum

Driving forward since 2014.

  1. Milestone · 01

    2014

    Established

    B2C Retail Van hire.

  2. Milestone · 02

    2015

    Business Rental

  3. Milestone · 03

    2016

    Franchise network launch

  4. Milestone · 04

    2017

    Used Vehicles Sales network

  5. Milestone · 05

    2020

    Scale up

    3rd biggest buyer of Ford Commercial product in the UK.

  6. Milestone · 06

    2021

    Herd Connect

    Introduction of Fleet Management service.

  7. Milestone · 07

    2022

    EV & Hybrid powertrains

  8. Milestone · 08

    2023

    Employee-owned

    Herd Group Employee Ownership Trust (HG-EOT) established. Every team member becomes a part-owner.

  9. Milestone · 09

    2024

    Herd Synergy

  10. Milestone · 10

    2026

    Herd Advantage

Herd CARE

Within our industry, Herd is synonymous with Customer CARE.

C

Customer focus.

Always.

A

All together.

One team.

R

Responsible

attitude.

E

Entrepreneurial

spirit.

Herd CARE

We have built our business on the core principals of our Customer CARE ethos. Our customers are at the heart of everything we do. We strive to always deliver amazing Customer CARE. Within our industry, Herd is synonymous with CARE.

Frequently asked questions.

Most licensees commit to a minimum of 10 vehicles per year. We tailor this to your business plan during onboarding.

Brochure

Download our brochure

Everything about our services, all in one place.

Download

Become a Herd Advantage Licensee

Grow faster.
Power your business.

The flexible Licensee Solution that delivers more. Tell us about your operation, and we'll get back to you within one working day.