About Herd Group

Brilliant fleet solutions. Amazing customer CARE.

An employee-owned business since 2023, energised by the same CARE ethos we've held since day one in 2014.

Watch the Herd story

A decade of brilliant fleet solutions.

From a single van hire pitch in 2014 to one of the UK's most comprehensive commercial vehicle partners, and now employee-owned. Watch how we got here and where we're heading next.

Our mission

Empower businesses with exceptional fleet solutions, and never settle for mediocrity.

We strive to become an integral extension of our customers' teams, providing expert support that aligns with their goals and ensures a lasting competitive advantage. That's the Herd Way.

Our customers love our three clear winning principles.

1

To provide the most comprehensive range of commercial vehicle and fleet solutions available.

2

To keep things admirably simple and straightforward for everyone involved.

3

Total commitment to providing exceptional Customer CARE and a can-do attitude to everything we do. Nothing is ever too much.

Employee-owned since 2023

A business owned by the team who run it.

In 2023, Herd Group became an employee-owned business through the creation of the Herd Group Employee Ownership Trust (HG-EOT). This marked an important milestone in the company's journey, reinforcing its long-term commitment to its people, customers and future.

Employee ownership ensures the business remains independent while giving every member of the Herd team a shared interest in its continued success. It protects the values and Customer CARE ethos that have been at the heart of Herd since the business was founded in 2014, while creating a culture where every employee is invested in delivering the highest standards of service.

By placing the future of the business in the hands of its people, Herd Group has created a sustainable foundation for long-term growth, enabling continued investment in our people, our services and lasting relationships with our customers, while remaining true to the principles that have shaped Herd from the very beginning.

The Herd Group team, employee-owners since 2023

HG-EOT · Established 2023

Independent, employee-owned, invested in every customer.

Employee-owned. Customer-focused.

The team that keeps your business moving.

Gemma Dickson

Gemma Dickson

Managing Group Director

Joe Heidari

Joe Heidari

Group Sales Director

Anthony McKeague

Anthony McKeague

Group Finance Director

Danielle Davison

Danielle Davison

Group Commercial Director

Jonathan Hopkinson

Jonathan Hopkinson

Head of Synergy

Thomas Flanagan

Thomas Flanagan

Head of Business Analytics

Stuart Carr

Stuart Carr

Head of Herd Advantage & Remarketing

Belinda Tarr

Belinda Tarr

Financial Controller

Dave Dolan

Dave Dolan

Head of Fleet Refurbishment & Repairs

A decade of momentum

Driving forward since 2014.

  1. Milestone · 01

    2014

    Established

    B2C Retail Van hire.

  2. Milestone · 02

    2015

    Business Rental

  3. Milestone · 03

    2016

    Franchise network launch

  4. Milestone · 04

    2017

    Used Vehicles Sales network

  5. Milestone · 05

    2020

    Scale up

    3rd biggest buyer of Ford Commercial product in the UK.

  6. Milestone · 06

    2021

    Herd Connect

    Introduction of Fleet Management service.

  7. Milestone · 07

    2022

    EV & Hybrid powertrains

  8. Milestone · 08

    2023

    Employee-owned

    Herd Group Employee Ownership Trust (HG-EOT) established. Every team member becomes a part-owner.

  9. Milestone · 09

    2024

    Herd Synergy

  10. Milestone · 10

    2026

    Herd Advantage

Talk to the team

Let's keep your business moving.

No-strings, friendly conversation. Tell us about your fleet, and we'll get back to you within one working day.