2014
Established
Herd Hire launches, offering flexible van rental and laying the foundations for the Herd Group we know today.
About Herd Group
Brilliant fleet solutions. Amazing customer CARE.
An employee-owned business since 2023, energised by the same CARE ethos we've held since day one in 2014.
Watch the Herd story
A decade of brilliant fleet solutions.
From a single van hire pitch in 2014 to one of the UK's most comprehensive commercial vehicle partners, and now employee-owned. Watch how we got here and where we're heading next.
Our mission
Empower businesses with exceptional fleet solutions, and never settle for mediocrity.
We strive to become an integral extension of our customers' teams, providing expert support that aligns with their goals and ensures a lasting competitive advantage. That's the Herd Way.
Our customers love our three clear winning principles.
1
To provide the most comprehensive range of commercial vehicle and fleet solutions available.
2
To keep things admirably simple and straightforward for everyone involved.
3
Total commitment to providing exceptional Customer CARE and a can-do attitude to everything we do. Nothing is ever too much.
Employee-owned since 2023
A business owned by the team who run it.
In 2023, Herd Group became an employee-owned business through the creation of the Herd Group Employee Ownership Trust (HG-EOT). This marked an important milestone in the company's journey, reinforcing its long-term commitment to its people, customers and future.
Employee ownership ensures the business remains independent while giving every member of the Herd team a shared interest in its continued success. It protects the values and Customer CARE ethos that have been at the heart of Herd since the business was founded in 2014, while creating a culture where every employee is invested in delivering the highest standards of service.
By placing the future of the business in the hands of its people, Herd Group has created a sustainable foundation for long-term growth, enabling continued investment in our people, our services and lasting relationships with our customers, while remaining true to the principles that have shaped Herd from the very beginning.
HG-EOT · Established 2023
Independent, employee-owned, invested in every customer.
Employee-owned. Customer-focused.
The team that keeps your business moving.
A decade of momentum
Driving forward since 2014.
2014
Established
Herd Hire launches, offering flexible van rental and laying the foundations for the Herd Group we know today.
2015
Business Rental
Herd expands into business rental, giving companies greater flexibility and opening the door to supporting larger commercial fleets.
2016
Franchise Network Launch
The Herd Hire franchise network launches, supporting independent rental businesses and taking Herd into new locations.
2017
Used Vehicle Sales Network
The used vehicle sales network launches, creating a new route to market for commercial vehicles within the growing Herd Group.
2020
Scale Up
Herd becomes the UK’s third-biggest buyer of Ford commercial vehicles, strengthening its fleet and buying power.
2021
Herd Connect
Herd Connect launches, extending support beyond vehicle rental to help customers manage their fleets day-to-day.
2022
EV and Hybrid Powertrains
Electric and hybrid vehicles join the Herd fleet, giving customers more choice as fleet technology continues to develop.
2023
Employee Owned
Herd Group becomes employee-owned through an Employee Ownership Trust, giving every team member a shared stake in its future.
2024
Herd Synergy
Herd Synergy launches, bringing vehicle rental, fleet management and disposal together to provide more joined-up fleet support.
2026
Herd Advantage
The franchise model evolves into Herd Advantage, combining buying power and support with licensees’ continued independence.
A decade of momentum
Driving forward since 2014.
Drag the strip to explore the timeline.
Now showing
2014
2015
Business Rental
Herd expands into business rental, giving companies greater flexibility and opening the door to supporting larger commercial fleets.
2016
Franchise Network Launch
The Herd Hire franchise network launches, supporting independent rental businesses and taking Herd into new locations.
2017
Used Vehicle Sales Network
The used vehicle sales network launches, creating a new route to market for commercial vehicles within the growing Herd Group.
2020
Scale Up
Herd becomes the UK’s third-biggest buyer of Ford commercial vehicles, strengthening its fleet and buying power.
2021
Herd Connect
Herd Connect launches, extending support beyond vehicle rental to help customers manage their fleets day-to-day.
2022
EV and Hybrid Powertrains
Electric and hybrid vehicles join the Herd fleet, giving customers more choice as fleet technology continues to develop.
2023
Employee Owned
Herd Group becomes employee-owned through an Employee Ownership Trust, giving every team member a shared stake in its future.
2024
Herd Synergy
Herd Synergy launches, bringing vehicle rental, fleet management and disposal together to provide more joined-up fleet support.
2026
Herd Advantage
The franchise model evolves into Herd Advantage, combining buying power and support with licensees’ continued independence.
2014
Today
Talk to the team
Let's keep your business moving.
No-strings, friendly conversation. Tell us about your fleet, and we'll get back to you within one working day.